Julia Jack
Chief Purpose and Brand Officer, Kiwibank
Julia (JJ) joined Kiwibank in May 2023 and brings over 25 years of experience in marketing, customer experience, and commercial roles across NZ and the UK. As the leader of the Purpose and Brand function, she drives initiatives in brand, marketing, customer experience, and sustainability. Julia is passionate about connecting customers and communities to Kiwibank's purpose, fostering inclusion, and supporting a thriving Aotearoa through customer-centric products and services.
Day 1
2:00
Loyalty, Retention & Brand Affinity in a Fragmented Attention Economy
How brands can capture customer loyalty in a world of dispersed digital attention
Shifting from transactional rewards to creating emotional connections and brand affinity
Using data and AI to deliver personalised experiences that foster trust and retention
Day 1
2:00
Loyalty, Retention & Brand Affinity in a Fragmented Attention Economy
How brands can capture customer loyalty in a world of dispersed digital attention
Shifting from transactional rewards to creating emotional connections and brand affinity
Using data and AI to deliver personalised experiences that foster trust and retention