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Jan Da Silva

Marketing Manager – Global QSR, Fonterra

Jan is the Marketing Manager for Global Quick Service Restaurants (QSR) for Fonterra, where she partners with the world’s leading international restaurant brands including Pizza Hut, Dominos and McDonalds to drive sustainable growth. Jan’s work is rooted in enhancing customer experience both online and in restaurant settings.

Prior to moving into Global QSR, Jan was the Senior Brand Manager for NZ’s iconic brand, Mainland where she led and developed the annual category strategy for Butter and Spreads.

Jan is a qualified Chartered Accountant and brings her commercial acumen into the fold with her Marketing experience, making her the most fun bean counter you could meet.

Day 2

9:40

Panel: Leading Experience from Within: Building an Organisation that Thinks CX

  • Shifting culture beyond one department

  • Tools, rituals, and leadership practices for experience-first teams

  • Lessons from successful internal transformation

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